Z promotion & design
Public Relations as a Part of Your Marketing Plan

Many people consider Public Relations “free advertising,” but there is much more to PR than that. A successful PR campaign takes time, money, skillful message development (often entailing a full press packet), and a number of follow-up phone calls. It is important to remember that Public Relations is just as much your “relationship” with the media as it is the “news event” itself, and it should be part of your overall marketing plan as another means to increase brand awareness and further develop your identity.

One benefit of a good Public Relations program is that it provides an opportunity to acquire a third party validation or endorsement for your business. In the eyes of the consumer, this can easily have equal if not greater impact than an advertisement, meanwhile you become known to editors and news directors as an “industry expert” on whom they can rely to enhance future stories.

If you are a member of the Kitchen & Bath industry seeking a sound Public Relations program, then you’ve come to the right place. Z promotion & design has developed a Public Relations program specifically for our industry. Just click on the link below to download a pdf file of all the information about our program, or call or email to discuss your specific goals.

What They Are Saying About
Z promotion & design

Eliot Sefrin, Publisher
Kitchen & Bath Design News

"Z promotion & design is one of the few advertising and marketing agencies that specialize in working exclusively with kitchen and bath dealers. They understand our industry, they understand marketing and they are certainly qualified to bring it all together to help the industry as a whole. Kitchen & Bath Design News is pleased to have an exclusive agreement with Z promotion & design President Phil Zaleon to provide our readers with articles to help them market and advertise their firms more effectively.

Z promotion & design is definitely worth a look."