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Z promotion & design
What is Branding?

The best way to answer that question is with another question:

  • What comes to mind when you hear “Coca-Cola”?
  • What about “Geico”?
  • “Target”?

Did you think of…

  • Red and white, swirly writing, a curvy bottle, and Polar bears?
  • A gecko from the Outback, “15 minutes could save you…”?
  • A bullseye, maybe a thousand bullseyes, a little white dog with a bullseye?

If any of these images came to mind, you just saw for yourself why these companies spent the time, money, and resources they did to develop and nurture their brand. Just ask any person about any of these companies and you can bet that they not only recognize the name but can also recall an advertisement or tell you something about the brand. Branding is that powerful, which makes it that important.

Essentially, Branding is your identity. It is how you are perceived in the eyes of your current and potential clients. Branding includes things like your logo and typeface, as well as your company colors and your slogan. These elements combine to form an image that, when used consistently across all aspects of your marketing, quickly comes to mind when people hear your name.

Branding is not something that is done overnight. You have to develop your brand based on your niche in the marketplace, the services that you perform, and the level of design and remodeling that you do, as well as your own personal tastes. Branding takes thought and energy to inspire, resources and money to create, and time and patience to develop. But as you can see from just a few examples, it is worth it if you want to imprint your name in the minds of consumers.

At Z promotion & design, we understand the importance of branding in today’s age of logos and images. With so many brands and companies to choose from, it would be impossible to make decisions without ways of distinguishing identities. Give us a call today to discuss your branding ideas, or to pick our brains for new ones.




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Preston Clark
Premier Remodeling Services, Inc. - Hutchinson, KS

"I just want to tell you how very pleased I am with my new web site, . You took my wants and needs for my new web site and you organized them and combined them with your own outstanding creativity to develop a beautiful site that is very informative and helpful to my potential clients, flows well from one page to the next, and provides a lot of information and photos without seeming overwhelming. I have received a lot of compliments on the new site. Thank you for being so cheerful and patient in working with me to develop this wonderful tool for my business."


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A is for Advertising... B is for Branding...

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