Kitchen & Bath Design News
"Book Marks"
November 2006
A is for Advertising...B is for Branding
Lulu Press
www.lulu.com
Written by the Kitchen & Bath Design News
contributing writer Phil Zaleon and available from Lulu
Press, A is for Advertising...B is for Branding provides
kitchen and bath professionals with a comprehensive yet
user-friendly guide to key marketing practices and
strategies.
Drawing on his experience as an award-winning designer
and TV producer, and owner of marketing and creative
agency z promotion & design, the author provides a host
of tips and tricks to help kitchen and bath
professionals become more effective at marketing their
products and services.
Neither are these strategies exclusive to high-budget
dealerships. Rather, they can be applied to kitchen and
bath dealerships of all sizes and makeups, whether
located in a showroom, a studio, or independently in the
designer’s own home.
Organized into 26 easy-to-read sections, the book
takes an alphabetical tour of some of the key aspects of
successful marketing, from Advertising to Zip Codes, and
shows how design professionals can incorporate these
into their businesses.
Topics covered include branding strategies,
demographics, financing, graphic design, home shows,
jingles, leads, referrals, target markets, unique
selling propositions, video presentations and much more.
Particular attention is given to creative marketing
ideas that can be employed by those with a limited
budget, for instance, capitalizing on e-newsletters,
strategic partnerships, client testimonials, database
marketing and the like.
However, for those able to devote greater resources
to their marketing efforts, he suggests plenty of
helpful ideas for maximizing marketing dollars through
creative collateral materials, showroom videos, quality
photography and a state-of-the-art Web site.
Information is delivered in simple, easy-to-digest
sections, with plenty of bulleted hints and suggestions
designed to help kitchen and bath dealers and designers
enhance their marketing savvy and become more
competitive. Thought-provoking quotes from a diverse
array of experts (from the American Marketing
Association to the Wharton School) kick off each
section, many of which include specific plans of action
to help get readers started.
The author’s knowledge of the kitchen and bath
industry is evident in the book’s industry-specific
focus, making it a valuable resource to assist kitchen
and bath retailers in cost-effectively branding their
business, increasing their referrals, growing their
revenue and enhancing their bottom line.
Click to order your copy:
www.lulu.com
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